Azerbaijan’s Involvement in International Social Projects : A Proposal for Strengthening Soft Power Through Social Protection Policies

The capstone analyses the degree of Azerbaijan’s participation in international social projects by identifying three core constraints limiting its effective engagement. These impediments include capacity limitations of institutions operating in Azerbaijan, geopolitical hurdles and insufficient level of soft power commitment of state. Based on the results of qualitative data collection methods involving semi-structured interviews with three experts and in-depth evidence-based research, the project introduces three practical policy alternatives. First policy option aims to establish institutional development through implementing a comprehensive capacity-building program, the second alternative presents 3 subsections to address regional dynamics, namely, Track 1 diplomacy and diplomatic involvement in initiatives, economic diversification to overcome domestic limitations and modernization of media outlets to elevate Azerbaijan’s positive image. The project further discusses the establishment of a solid soft power strategy as the last option which plays a crucial role in enhancing Azerbaijan’s global profile. The paper posits preference on soft power strategy building which can most effectively enable Azerbaijan’s involvement in global development goals by transforming domestic reforms into international project engagement through targeted social protection measures.