Healthy Bakery Business Plan
Date Issued
2022
Author(s)
Asadova, Zahra
Abstract
The catering industry is at the phase of recovery from the post-pandemic repercussions. While
from the supply side firms need to recover from the Covid-19 crisis, from the demand one
consumers’ have started asking for a more ethic, in terms of social, environmentally sustainable,
and healthy consumption. Answers from the industry are coming but are still insufficient: most of
the times firms sustainability actions are too poor to make one of the most polluting and exploiting
industries “greener”, and as far as health issues are concerned, some brands are launching capsules
that do not completely satisfy customers requests. Healthy Bakery will fill the gap in the supply
side by opening a store in Baku, Azerbaijan. The sections of the present business plan aim at
showing the feasibility and the value of our business idea for any stakeholder category. Here is
provided with a summary of the overall content of the plan.
from the supply side firms need to recover from the Covid-19 crisis, from the demand one
consumers’ have started asking for a more ethic, in terms of social, environmentally sustainable,
and healthy consumption. Answers from the industry are coming but are still insufficient: most of
the times firms sustainability actions are too poor to make one of the most polluting and exploiting
industries “greener”, and as far as health issues are concerned, some brands are launching capsules
that do not completely satisfy customers requests. Healthy Bakery will fill the gap in the supply
side by opening a store in Baku, Azerbaijan. The sections of the present business plan aim at
showing the feasibility and the value of our business idea for any stakeholder category. Here is
provided with a summary of the overall content of the plan.