Achieving a wider audience in museums using modern technologies

Low attendance rate is one of the important issues that many museums face. This
capstone project aims at investigating low attendance issue in museums of
Azerbaijan and addressing it through the use of modern technology. The study has
revealed that the low attendance issue remains untapped due to lack of awareness
on exhibitions, activities, limited digital accessibility of museums, and disinterest
in history and culture. The study offers policy solutions for each of these challenges - increasing social media engagement, creating, implementing digital platforms,
applications and increasing the number of thematic and interactive museums or
expositions. All these proposed solutions are evaluated according to five main
criterias such as effectiveness, efficiency, equity, feasibility/implementability, and
flexibility/improvability. The research utilized secondary data sources and
conducted surveys. The analyses and assessment reveal that in order to increase
the low attendance rates in museums of Azerbaijan, government should establish
digitalized environment, create interest on visitors and make investments in order
to successfully tackle this important issue.